What Is Normal Place?
Normal Place is a streaming platform designed to bring the best fringe comedians, underground performers and cult musical heroes to whatever screen you want to watch them on.
We like to think of it as Netflix for weirdos.
We plan and produce webstreams with fringe artists from around the world from our remote broadcasting studio.
We’re also invested in maximizing audience numbers. We do this in a few ways. We’re building our own audience – and building trust with them, so they know that the work we promote is awesome. We’re supporting individual shows with advertising and publicity to get them to niche audiences outside of their existing following. And finally, we provide support and advice to artists in getting their own audiences involved.
Our business model is designed to maximize income for artists, while maintaining sustainability for us. We take the financial risk on the bulk of expenses related to the webcast, with performers taking a cut of royalties that works out to around 2/3 in their favor. This split of income is guaranteed as theirs, so you can be confident that each time you purchase stream tickets, you’re directly financially supporting the artist.
In 2019, we ran a crowdfunding campaign in 2019 to raise funds and were delighted by the support we received. We raised just over $11,000, with a further $10,000 provided in matched funding from Creative Partnerships Australia as part of their MATCH funding program. At that stage, we were looking to build a platform for short content – something like what has just been launched by Quibli with gazillions of equity funding and Steven Spielberg and stuff. We’ve pivoted to livestreaming, because it much more effectively speaks to the outcomes we want to achieve for artists in terms of building a new income stream and next step onwards from festival touring.
We’re crazy thankful for all of this financial support – the overheads on something like this are considerable, and we’ve got confidence in our business model. This money has been the push-start we need to get moving on such a mega project.
Normal Place is run by these dorks:
Tomás Ford – CEO & Dear Leader
Tomás has built a touring business as an alternative cabaret urban legend, mixing electronic music, multimedia and a punk rock approach to audience work. It’s taken him to festivals, grand theatres, seedy punk rock dives and block parties around Australia, New Zealand, Malaysia and Europe. His high-energy, immersive DJ show Crap Music Rave Party has been a massive international hit. His cabaret works include confessional travelogue Tomás Ford in Kuala Lumpur, spy thriller Chase! and the punk explosion of Electric Cabaret. He’s had videos go massively viral, including his online hit I Feel Dirty and a massive series of satirical cover versions in Bahasa Malaysia.
During the COVID-19 shutdown, Tomás found success as a livestreaming artist. His hyperactive online Crap Music Rave Party events from his his garage and more relaxed crooning-in-a-scout-uniform singalongs Campfire Ukulele Torture have been wildly popular and a much-needed revenue boost. He has also performed in online events for festivals in Prague, London and Orlando.
Outside his performance work, he has built a second career as a independent Fringe festival venue producer and creative director. He’s been behind festival projects including the first three years of then-Fringe World institution Noodle Palace, outer-suburban performance festivals Midlandia (Midland) & Hubbub (Mandurah) and The Fxxk Yxu, a tightly curated three week festival of intense performance. He’s produced tours for a wide range of international artists (everything from lo-fi hip hop through cruise ship piano players) and programmed arts stages for music festivals.
He’s currently juggling an MBA in between co-coordinating this joint and his own ongoing performance work – he’s a busy boy and likes things that way.
Levon J Polinelli – Head Of Content & Cultural Gatekeeper
Levon has always been making weird things. His first foray was high-school 90-minute action/adventure film THE WHEELCHAIR WARRIORS, followed by children’s TV pilot DREAMSCAPE, produced at nineteen. Levon directed a trailer for fake Bollywood Kung-Fu movie HINDU JEDI JESUS, which was a finalist in Margaret and David’s At The Movies 25th Anniversary trailer competition, followed by pilot STRIPPERDRIVER, based upon an incredibly random job. He produced nine shows for 2017 FringeWorld, directing five and garnering two Best Comedy nominations. In 2018 he ran an independent venue (hosting forty shows), producing five shows, one nominated for a Golden Gibbo at MICF.
He wrote, directed, and produced WEREWOLF PRIEST! THE LAMENTABLE BALLAD OF FATHER HANK GRIMBY in 2014 to rapturous acclaim – Ben Elton declared it “quite possibly the most fun and entertaining thing I’ve ever seen!” A feature adaptation is in development. In 2018 Levon directed and produced THE EDGE as part of the Blue Room Theatre’s Season One; the show had originally been staged in Malaysia and this was it’s first international production.
His feature film EVERYBODY GETS STABBED is hitting streaming in 2020. The film is a dark comedy exploring toxic masculinity, following two idiots who begin murdering their friends because they think the world owes them something, when it doesn’t. He is deep in development on his next feature film, and has written upcoming feature films TRIBE, TRAINSURFING, and HOOKSHOT, and wrote the story for the animated feature KIBO.
Levon is the man behind Perth comedy sensation Mac the Comedy Computer, and bafflingly, he was a finalist in Mr Boylesque WA 2015. Aside from all this nonsense Levon enjoys scotch, likes to cook, and has shadowboxed with Muhammad Ali.