What Is Normal Place?
Normal Place is a streaming platform designed to bring the best fringe comedians, underground performers and cult musical heroes to whatever screen you want to watch them on.
We like to think of it as Netflix for weirdos.
We plan and produce webstreams with fringe artists from around the world from our remote broadcasting studio.
We’re also invested in maximizing audience numbers. We do this in a few ways. We’re building our own audience – and building trust with them, so they know that the work we promote is awesome. We’re supporting individual shows with advertising and publicity to get them to niche audiences outside of their existing following. And finally, we provide support and advice to artists in getting their own audiences involved.
Our business model is designed to maximize income for artists, while maintaining sustainability for us. We take the financial risk on the bulk of expenses related to the webcast, with performers taking a cut of royalties that works out to around 2/3 in their favor. This split of income is guaranteed as theirs, so you can be confident that each time you purchase stream tickets, you’re directly financially supporting the artist.
In 2019, we ran a crowdfunding campaign in 2019 to raise funds and were delighted by the support we received. We raised just over $11,000, with a further $10,000 provided in matched funding from Creative Partnerships Australia as part of their MATCH funding program. At that stage, we were looking to build a platform for short content – something like what has just been launched by Quibli with gazillions of equity funding and Steven Spielberg and stuff. We’ve pivoted to livestreaming, because it much more effectively speaks to the outcomes we want to achieve for artists in terms of building a new income stream and next step onwards from festival touring.
We’re crazy thankful for all of this financial support – the overheads on something like this are considerable, and we’ve got confidence in our business model. This money has been the push-start we need to get moving on such a mega project.
Normal Place is run by these dorks:
Tomás Ford – CEO/Dear Leader
Tomás has built a touring business as an alternative cabaret urban legend, mixing electronic music, multimedia and a punk rock approach to audience work. It’s taken him to festivals, grand theatres, seedy punk rock dives and block parties around Australia, New Zealand, Malaysia and Europe. His high-energy, immersive DJ show Crap Music Rave Party has been a massive international hit. His cabaret works include confessional travelogue Tomás Ford in Kuala Lumpur, spy thriller Chase! and the punk explosion of Electric Cabaret. He’s had videos go massively viral, including his online hit I Feel Dirty and a massive series of satirical cover versions in Bahasa Malaysia.
Alongside this, he has built a second career as a independent Fringe festival venue producer and creative director. He’s been behind festival projects including the first three years of then-Fringe World institution Noodle Palace, outer-suburban performance festivals Midlandia (Midland) & Hubbub (Mandurah) and The Fxxk Yxu, a tightly curated three week festival of intense performance. He’s produced tours for a wide range of international artists (everything from lo-fi hip hop through cruise ship piano players) and programmed arts stages for music festivals.
He’s currently studying an MBA in between co-coordinating this joint; he’s a busy boy.
Levon J Polinelli – Head Of Content
Levon comes from an extensive background in film and theatre, having a pretty crazily extensive CV in the direction and production spheres. His independent feature film Everybody Gets Stabbed premieres in 2020. He has been involved in too many shows to name, racking up award nominations for some. For others, such as his deliberately perverse variety show Mac The Comedy Computers’ Variety Hour, while the awards might’ve flowed less freely, the cult audiences that have built around them have allowed them to flourish. In 2018 he produced The Lucky Cat independent fringe hub at Perth Town Hall.